IIPM

A company known for decades as a master provider of products and services and as the largest conglomerate ever, General Electric has never fallen short on the innovation quotient and it is perhaps this quality that has fuelled its growth with an ever increasing vigour. With GECIS, General Electric – and Jack Welch – did to India, what no other company could ever have. GECIS was GE’s captive call centre in Gurgaon (and later in other cities) that taught to India the humungous worth of being in the outsourcing business, not only in terms of foreign business potential, but most importantly, in terms of the way India should develop skilled manpower. CAs, doctors, lawyers, engineers, plain graduates, housewives, GECIS left no stone unturned in recruiting English speaking workforce. No wonder, Infosys (with Progeon), IBM (Daksh), Wipro (Spectramind), and even the likes of Satyam, Mphasis, learnt the ropes studying the behemoth operations of GECIS, and investigatingly minutely each and every process – including the much famous Sig Sigma philosophy – that went into this global corporation, eleventh on the Fortune 500 list. Though GE’s current CEO, Geoffrey Immelt (right), clearly places his bets on China, it is a fact that even GE Healthcare, GE Aviation, GE Shipping and GE Commercial Finance are all flourishing in India. By 2010, GE is targeting a landmark revenue figure of $8 billion in India, and a net asset value of $8 billion. Creditably, if a one word answer were to be given to find out what GE really innovated; it would be... India!


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Editor: Arindam Chaudhuri

Source: IIPM Publication